Amouage wins Best Breakthrough Fragrance at the 2025 BeautyMatter Awards Each year, the BeautyMatter Awards celebrate the very best in beauty product innovation, recognizing the brands and products that bring meaningful progress to their categories. These awards honour the thinkers, makers, and visionaries who challenge convention, raise industry standards, and help shape the future of beauty and wellness. In 2025, The House of AMOUAGE has the distinct honour of being awarded Best Breakthrough Fragrance for its Essences Collection: an outstanding?initiative that reimagines the art of High #Perfumery. This collection stands as a testament to Amouage’s commitment to pushing the boundaries of traditional perfumery through the depth of craft, time, and intention. At the core of the Essences Collection is a pioneering six-month double infusion technique, developed in-house to enrich the olfactory experience. In this process, Australian #sandalwood is slowly infused with the fragrance concentrate, while the bioethanol used is aged in oakwood barrels created by Tonnellerie Allary. The result is a series of perfumes with remarkable depth, complexity and richness, each one revealing new dimensions as it unfolds on the skin. For Amouage, innovation does not mean the newest or the fastest. Instead, it means slowing down, questioning assumptions, and approaching the art of perfumery with reverence and curiosity. It is about refining every detail, from raw materials to ageing, and seeking new ways to express the emotional and cultural resonance of scent. This dedication to craftsmanship and innovation has also earned The House a place on BeautyMatter’s Future50, a global list of brands recognised for shaping the future of beauty through visionary thinking. Every fragrance in the Essences Collection is hand-crafted and patiently aged at the Amouage Manufacture in #Muscat, brought to life through the skill and artistry of Omani hands. Below is a series of images of the extraordinary journey of the Essences, each moment a remarkable memory to cherish. The House of Amouage extends its heartfelt thanks to the BeautyMatter team for recognising The Essences as an exceptional representation of the art of High Perfumery.? ? The Essences are now back in stock – available worldwide. Reasons created by Bertrand Duchaufour.?(TechnicoFlor Parfums) Lustre created by Paul Guerlain and Julien RASQUINET.?(IFF) Outlands created by Cécile Zarokian Parfumeur. Stéphane Piquart HEINZ-GLAS Group LOVE Agency #Amouage #BeautyMatter #BreakthroughFragrance #Essences ?
-
-
-
-
-
+??